lecture, some Kindergarten stories, a little humor, and a lot of work. Plan to be both mentally drained and
emotionally energized!
This is not a pre-packaged set of PowerPoint slides or some motivational speech. It's an exploration of
your business climate to help your company reach your goals through B2B eBusiness.
The Quick Logistics Details
Duration: One-to-three days
Location: Your choice
Workshop size: Limited to 12
Who Should Participate?
A cross-section of senior participants is critical to ensure that a wide variety of experience, viewpoints and
goals are considered. Participants in workshops should be business managers, directors, general
managers, managing directors, vice presidents, and chief marketing officers. You may also desire to
bring financial, operations, and information systems executives into the discussions at this early stage.
A senior consultant from Cook Consulting will lead and facilitate, but it is suggested that the most senior
participant host the workshop.
What We Will Accomplish! Examining your business climate
Examining your priorities Assessing your opportunities
“Characterizing” your strategy Exploring your uncertainties
Defining your metrics Laying out your next steps for execution
Workshop Sequence
Welcome
Introductions - personal goals
Review of “Cook Strategy Table”
Scope
Marketplace
Competition
Channel Structure
Support (presale, sale and post-sale)
Opportunity targeting
Technology match
Trading partner assessment
“Characterize” your strategy
Uncertainties
Next steps for execution
Measures
Close
If Strategy Workshops doe not fit your needs, we also conduct Custom Workshops.
